We’ve all been witness to the disconnect between the people and their leadership, and nowhere is this divide more apparent than between Internet users and content providers. Digital music piracy, DRM-crippled television, and overpriced underwhelming motion pictures have left their marks on all of us. Through the years the media companies have dragged their heels, kicking and screaming towards new technology.
Yesterday during her keynote at MIPCOM, (the world’s audiovisual content market, dontchyaknow) co-chair of Disney Media Networks and President of the Disney-ABC Television Group Anne Sweeney proved that even media leaders can adapt:
“We understand now that piracy is a business model. It exists to serve a need in the market for consumers who want TV content on demand. Pirates compete the same way we do – through quality, price, and availability. We don’t like the model but we realize it’s competitive enough to make it a major competitor going forward.”
Wow. Does this sort of illuminating speak mean that we’re one step further away from incarcerating those of us who are fans of your content, just not of your distribution model? Sure this is but one step forward down a long road, but for now Ms. Sweeney, you are officially 10’s Magical Media Mistress!
(via paidcontent.org)