If you have it, you don't need need it. If you need it, you don't have. You need it to get it, and you certainly need it to get more of it, but if you don't already have any of it to begin with, you can't get any to get started which means you really don't know how to get it in the first place, do you?
Damn I love that commercial. It's one of my favorites on Youtube. This is pure marketing genius. Count me in. If Bruce says "do it," then you better get it done! Pure awesomeness on Xbox Live.