I've been having this discussion with friends and fellow dj's and it's quite an interesting topic. To me, this is the final nail in the coffin for DRM. The CEO of the world’s
leading digital music retail store is essentially calling for the end of DRM.
Let’s explore why DRM can’t be around much longer…
1) DRM is easily circumvented.
There is virtually no way to create encrypted security that can’t be reverse
engineered given enough time. In fact, there aren’t any forms of DRM that can’t
be circumvented. So what is REALLY the point!? Even Billboard Magazine covered
this story
2) Consumers don’t want DRM:
I don’t want to PAY for a song, then have you tell me how many times I can
use it! Consumers shouldn’t be treated like criminals. We believe that if you
offer quality music at a fair price, people WILL pay the nominal fee to get it.
Wired recently wrote an article on this very subject
3) EMI is offering songs DRM free:
EMI is one of the big boys and they are even offering songs in DRM free
format …
4) Most of the major labels are reconsidering DRM:
In fact, most of the majors are being forced to reconsider DRM. I think it’s
only a matter of time before they will see the light.
5) Emusic operates successfully DRM free
Emusic is 2nd only to iTunes and they have been operating DRM free, quite
successfully, for some time now. Europe has
been putting pressure on iTunes to be DRM free and we think it’s only a matter
of time before it happens. Especially after reading Steve’s letter above.
Still aren’t convinced DRM free is the way to go? Have a gander at this
great article: http://www.linuxjournal.com/node/1000073