That guy has a striking resemblance to Joe Hardy...
The Unit2 looks awesome though. I wouldn't give it a name like that, but for what it does, it's real neat. This is the kind of product that makes companies like iRiver and Apple win. With a neat set of accessories, support for many codecs, interesting interface, and many thing built-in makes this a real winning product. Zune 2 is nice and all, but Microsoft really has to push a ton of new features out all in one product, instead of making users wait for gradual updates.