i'm Making a Difference - Now in Your Email, Too!

Posted By: Sarah Perez | May 7th @ 10:12 AM

You've heard about the i'm initiative before - it's the charitable movement that allows you to donate to your favorite causes just by using IM. Now, you can participate in both Windows Live Messenger or Hotmail or both. You can choose to support the same organization in both places or pick a different one for each service. To get started, go to http://im.live.com to join. This program is currently available only in the U.S. and benefits organizations like the American Red Cross, Boys & Girls Clubs of America, the National AIDS Fund, National Multiple Sclerosis Society, ninemillion.org, Sierra Club, StopGlobalWarming.org, Susan G. Komen for the Cure, The Humane Society of the United States and the U.S Fund for UNICEF. (via LiveSide)

Tags: causes, charitable, charity, donations, email, hotmail, IM, I'M, windows live mail

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If you are already a Hotmail user, you can join in this initiative. It just puts the i’m-specific advertisement at the end of your emails. So how to activate it?

Signin to your Hotmail, Go to 'options' at the top right, below the signout link, Click on the 'more options' and you can find it under the 'Customize your mail' .From there you'll get a page to select the cause of your choice. That's all. So whenever you send an email, it'll put an i'm specific ad. Check the screenshots at Hotmail users can also join i'm Initiative

This is again US specific.